Darjeeling tea, Banarasi sari and Devgad Alphonso mangoes!

Can you guess, what are some commonality in above mentioned entities?

Yes, you guessed it right, apart from their exceptional quality, each of these are Geographical Indication (GI) certified.

GI tag offers various incredible benefits for any product. As per recent research, while comparing two varieties of cooked rice (one was GI certified and the other was not), consumers have given higher ranking to GI certified rice sample. The research confirms that the GI tag increases the consumer’s adoptability of rice products.

If you are curious to know more about GI tag, then we are here to help you with this post.

What is a GI Tag?
A Geographical Indication (GI) tag is a sign used on products that have a specific geographical origin and possess unique qualities or reputation which are essentially attributable to their place of origin. This tag not only protects the rights of the producers but also ensures that consumers receive a product of a certain standard and quality.
Darjeeling tea was the first product that received a GI tag. Once a product receives a GI tag, it remains valid for 10 years and after that period, it requires a renewal.

How to obtain a GI tag?
The process of obtaining a GI tag is exhaustive. As the first step, any person or organization submits a detailed application (which includes all details about their product) to the Geographical Indications Registrar. Upon submission, a meticulous examination is conducted to verify the claims made in the application. This examination ensures that the product genuinely reflects the characteristics of the specified geographical area. If everything goes well, then the product receives a GI tag and establishes itself as an authentic product related to a specific origin.

Benefits of GI Tags for brands/products

Enhanced reputation and increased export opportunities
Of course, a GI tag enhances the reputation and increases the trustworthiness of any product. This tag not only helps in boosting the popularity of the product but also boosts the export opportunities as well.

Prevention against unauthorized use by third parties
GI tags act as a shield against unauthorized use of products by third parties. It offers legal protection and ensures that only products meeting the specific geographical criteria can use the designated label.

Promotion of Regional Economic Growth and local tourism
The recognition of a product through a GI tag contributes to the economic growth of the region. It promotes local tourism and increases employment opportunities in the region.

Benefits of GI Tags for Consumers

Assured quality and authenticity
By purchasing a GI tag product, consumers can be assured about the quality and authenticity of the product and can reduce their worries related to purchasing any fake or illegal products.

GI tag helps consumers to make well-informed decisions
With GI tags in place, consumers are empowered to make informed choices. The label serves as a guide and helps them distinguish between authentic, region-specific products and their imitations.

Confidence in product origin
GI tags instill confidence in consumers regarding the true origin of the products they purchase. This transparency builds trust between producers and consumers and helps in building brand loyalty based on the reliability of the product’s geographical indication.

Does Devgad Mangoes have received their GI tag?
Yes, Devgad Alphonso mangoes have received their Geographical Indication (GI) tag. However, the journey to obtain this recognition was not easy. It took around 10 years of time and dedicated efforts to obtain a GI tag for Devgad Alphonso mangoes.
In past, Devgad Alphonso mangoes faced several challenges with some sellers misleading consumers by selling other types of mangoes under the guise of Devgad Alphonso. Now, the GI tag serves as a safeguard and makes it easier for consumers to identify and purchase only authentic Devgad Alphonso mangoes. This recognition has enhanced the authenticity and genuineness of Devgad Alphonso mangoes and also helped consumers to make well-informed decision.

Conclusion
In conclusion, the Geographical Indication (GI) tag is a symbol of authenticity and cultural legacy for various products including Devgad Alphonso mangoes. For consumers, each GI tag signifies a trusted journey into tradition and a guarantee of exceptional quality. So If you are looking for high-quality, organic and GI tag-certified Devgad Alphonso mangoes, then visit our website. We offer premium quality Alphonso mangoes at affordable prices.